Samsung has announced the creation of a new skunkworks team that appears to be loosely modeled on Google[x], although maybe not as “far out” there as what Google has done. The new product innovation team will have “more authority and independence because the main purpose of the team isn’t to develop single devices for any imminent results, but to develop solutions to go with Samsung’s manufacturing capabilities.” According to sources, the core mission at this early stage is to explore projects involving virtual reality, robotic telepresence, drones and robots, three-dimensional printing, and unmanned vehicles. The team will reportedly work independently of all other Samsung divisions and the normal corporate structure.
Sources indicate Samsung has pulled technicians, strategists and product managers from other parts of the company to be part of the new unit. The new unit is being established as one step in an attempt by Samsung to shift their business, something the company has recognized is needed after the disappointing 2014 financial performance. According to one Samsung official,
“Samsung’s previous success was mostly due to releasing products that are competitive in pricing. This is an old business formula. We need to constantly explore new ways to meet the needs of people through innovation and updated technologies. This is why Samsung is accelerating efforts to collaborate with governments and is putting more focus on developing solutions embedded with out components and technologies.”
Samsung hopes the new unit will identify and develop solutions that will help people use the technologies that Samsung produces to improve their daily lives.
source: Korea Times
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