At a press event today, Spotify announced some major changes to their service built on the data they have amassed from 25 billion hours of listeners using the service over the past seven years. Besides new content that is being added in the form of video clips and podcasts, Spotify is planning to move away from the concept of genres and toward playlists focused more on moods, time of day, and listening history.
Headlining the changes for Spotify is the new Now start page. Similar to what other services, like Songza, do with curated music suggestions, the Now start page tries to serve up music based on things like time of day and examining your listening history. Users may see suggestions like a Monday morning pick-me-up type playlist or something to help them relax in the evening. Unfortunately, Spotify is only rolling out this new feature to iPhone users starting today in the U.S., the U.K., Germany and Sweden. Users in other markets and on other devices will have to wait
The other big addition to Spotify is a new feature called Spotify Running which is designed to serve as the perfect running companion for users looking for a little extra motivation. Using a smartphones sensors, when you start running Spotify will detect your tempo and launch music selections with beats matched to your running pace. The selection of music, including original compositions commissioned by Spotify, will transition seamlessly to help keep you going. Spotify also announced that starting this summer they will bring their Spotify Running service to the Nike+ app and later in the year to RunKeeper for even easier access to motivating music.
Besides the new features, Spotify is also moving to expand content offerings in hopes of becoming a more holistic source for users. Spotify will be adding support for video clips and audio shows, aka podcasts, to their platform. Some of this content will be coming from major producers like ABC, BBC, Comedy Central, Condé Nast Entertainment, ESPN, Fusion, Maker Studios, NBC, TED and Vice Media. Along with content from these and other sources, Spotify will also make available some original content like the special Spotify Running music. Other options will include content like Dance Move of the Day from Amy Poehler’s Smart Girls band and curated radio shows produced by Icona Pop, Jungle or Tyler the Creator.
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source: Spotify
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