Hashtags are a really big deal, guys. You can't just lovingly craft a hashtag by combining two existing words, then let some other company take those words and start using them more effectively than you. Aw, hell no. OnePlus doesn't like that Verizon has been using the #NeverSettle slogan, and has called upon the demon hoards of the internet to tweet snarky things at Big Red so they can take it back. Brilliant!
For the uninitiated, OnePlus started using the #NeverSettle slogan before the One was even announced in 2014.
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OnePlus Is Super-Upset That Verizon Hijacked #NeverSettle, Wants You To Complain Loudly On Twitter For Some Reason was written by the awesome team at Android Police.
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