Following in Twitter’s footsteps, Instagram has now started sending out “Highlights” emails to its subscribers. This move comes a part of a new scheme run by the social network to keep its 300-million user base up to date with the hottest content.
These emails contain the most popular posts from all the accounts a user follows in order to help them stay on top of the good stuff they may have otherwise missed over the course of the week. An example of the new Highlights email can be seen below:
Unfortunately, at this stage, there is no way to control Highlights emails but we expect Instagram to introduce an unsubscribe feature in the not-too-distant feature or they might start seeing an increase in the amount of people deactivating their accounts.
Source: Twitter
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