Deep linking allows a URL to open up a specific page within a designated app instead of just pulling open a new browser window on your phone. Clicking a Twitter link on a website opens up that tweet in your Twitter app, and so on. Google makes indexing apps for this kind of deep linking very easy, and in a world driven by mobile applications and smartphones, it makes sense. Up until now, though, it hasn’t worked with Google’s own goo.gl URL shortening service.
Now any shortened links through goo.gl can deep link into apps so long as the developer has properly indexed their application. Google offers some pretty detailed instructions for that, though, and in many cases the apps are probably already set up for it. Plus, it works cross platform with both Android and iOS.
This new feature has been rolled out retroactively, so developers won’t need to update any short links they may have floating around the internet.
source: Google
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