Jean-Claude Biver, who is heading up the effort to bring a TAG Heuer smartwatch powered by Android Wear to market later this year, revealed some new details about the device in comments at a recent store opening. According to Biver, the TAG Heuer device is expected to hit the market in October or November at a starting price point of $1,400. Biver did not indicate whether the device that sells for that amount will be the only version available or if that is just the base and prices for other versions could be higher. TAG Heuer hopes to compete against Apple in the smartwatch market, whose watches start at $349, but can go for as much as $17,000 for versions in gold.
Biver also indicated that the TAG Heuer watch will come with a battery projected to last 40 hours on a single charge. Although the price may turn off a lot of buyers, that long battery life should make the device attractive to many interested consumers. After all, anyone who buys one may be able to make it through a short weekend jaunt to the resort without needing a recharge if that projected battery life holds up.
In his comments, Biver also indicated that the company looks forward to competing with Apple,
“I hope they sell millions and millions and millions of them. The more they sell the more a few people will want something different and come to TAG Heuer.”
source: Bloomberg
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