It seems that everyone is busy announcing new mobile networks lately, what with Google unveiling its Project Fi network yesterday in the States, and now we have Carphone Warehouse (CPW) taking the covers of its iD mobile network in the UK. Just like Google, CPW has decided against the great cost of building its own mobile network infrastructure and has instead partnered with the Three Network.
So what is the iD network all about? CPW says the new network will offer greater flexibility in terms of plans and avoid the issue of Bill Shock by providing controlled and capped monthly payments. Users going to Europe will also be able to use local networks thanks to iD’s roaming plans that most likely work just like Three’s current Feel at Home roaming service. And, in a move away from the trend of only offering 2-year contracts, the iD network will offer 12-month contracts with 4G data coverage.
The iD network will apparently kick things off with a series of market-leading, introductory offers with the first Mega plan being the Samsung A3 handset on a 12-month contract with 300 minutes, 5000 texts and 1GB of data for £19.50. The iD network will go live from May, so there isn’t long to wait at all.
It’s difficult to see exactly how the iD network will fit into the volatile UK landscape, especially since the network it is piggybacking off, Three, is itself supposed to be a budget-oriented operator. Another reason being that the value-for-money Giff-Gaff service provider piggybacks off the O2 network, which is now owned by, you guessed it, Three. It’s all getting a little convoluted. If you want to learn more about the iD network, we have the full press release just below and remember you can visit the iD Mobile site to register your interest.
Full Press Release:
London 23 April 2015: Today, Carphone Warehouse announces iD, a new mobile network that is built around what the customer wants and addresses consumer frustrations with current mobile phone plans.
iD – available from May and operating on the Three network – will launch with a set of market-leading, introductory offers promising the mobile user increased contract flexibility, greater access to free data roaming and the best value 4G available on the UK market.
Commenting on the launch, Graham Stapleton, UK CEO at Carphone Warehouse, said: “We’ve been listening to our millions of customers’ network requirements and desires for years. In doing so we have identified some common challenges. People want greater flexibility from their plans and are fed up with the ‘one size fits all’ approach. In fact, a recent study by Which? found that overspend on mobile phone charges in the UK amounts to £5.42billion each year – showing just how many people aren’t on the right plan for them. We are also a generation obsessed with the mobile internet and accessing data and services on the move – things people are either paying too much for or just aren’t getting. Addressing these challenges forms the basis of the first wave of plans from iD.”
At launch, the new network will solve three core customer frustrations:
- Bill Shock – for those who want to make the most out of their money and like the reassurance and security of a standardised bill each month; delivered through controlled and capped plans at the lowest price on the market
- Uncertainty when using your phone abroad – for those who travel abroad frequently but are hindered by inflexible plans. iD’s roaming plans cover more European countries than anyone else
- Flexibility – 12 month contracts for those who want great value 4G, with the flexibility of shorter term commitment
Graham continues: “This is just the beginning. We know that there are lots more customer issues and frustrations with existing mobile plans that we’re eager to tackle. We want this network to be focused on the individual and we will continue to listen to customers over the coming months, asking them to help develop and evolve iD.”
iD is the first major initiative from Dixons Carphone and will be available to customers from May 2015 via all Carphone Warehouse, Currys and PC World stores, as well as online channels. For more information and to register interest visit www.idmobile.co.uk.
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