On February 1, people around the world will be watching the events taking place in Arizona for Super Bowl XLIX. While plenty will watch for the game played between the New England Patriots and Seattle Seahawks, halftime is where the spike in ratings lie. This year’s Super Bowl halftime show will be led by Katy Perry and Lenny Kravitz. It is a continuation in the trend of the Super Bowl halftime show being targeted at a younger demographic. Gone are the years of Bruce Springsteen or Prince performing at halftime. Katy Perry will get the youngsters and Lenny Kravitz will nab the stragglers. Online, YouTube has a plan of its own to compete with NBC during the broadcast for millennials.
YouTube will work with Collective Digital Studio to produce a halftime show streamed live on the AdBlitz Channel. Over twenty YouTube content producers totally more than sixty million subscribers will be in attendance. The host of the event, taking place at the YouTube space in Los Angeles, is Harley Morenstein of EpicMealTime. Other attendees include Fredie Wong, Rhett and Link, and Toby Turner.
Source: Official YouTube Blog
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