If you are using data as a Verizon Wireless customer, Verizon is tracking you. Not only that, but their method to ensure that you can't navigate around it makes your unique identifier visible to every website you visit. The injected data has been called a "supercookie," a term that reflects that fact that it is not removable like a tracking cookie. Now, recent reports show that at least one third-party ad agency has been using Verizon's supercookie to track users after they have deleted cookies or opted out of data collection.
Verizon Is Still Using 'Supercookies' To Track Your Browsing Whether You Like It Or Not was written by the awesome team at Android Police.
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