Apple trumped all other smartphone manufacturers last quarter based on consumers activating a device. The usual Android foes were all far behind Apple with Samsung leading the way. Consumer Intelligence Research Partners (CIRP) conducted a survey with five hundred subjects in the United States and aimed to find which phone brands were most popular among activations. The devices, both old and new, were activated between October and December of last year.
Samsung trailed Apple by 24% and that was the closest any company came to catching the clan in Cupertino. After that, the numbers dropped off significantly. The third place company was LG with 11% and Motorola finished fourth at 4%. Rounding out the bottom was HTC (2%), Nokia (2%), Amazon (1%), and “other” with 4%. BlackBerry, who may or may not be facing an acquisition in the near future, had no activations from the survey.
Josh Lowitz, the co-founder of CIRP, explained that the loyalty of Apple customers is far greater than that of Samsung and LG’s. He said:
“iPhones drew from loyal Apple customers, with 86% of buyers upgrading from an older iPhone. Samsung and LG saw far lower loyalty rates, with 25% of Samsung owners and 18% of LG owners who activated a phone in the quarter switching to an iPhone.”
Source: Consumer Intelligence Research Partners (PDF)
Via: Phone Arena
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