We have seen studies like this in the past. Who is more likely to own an iPhone or an Android phone? Attractive, wealthy, sexual, you name it. Today’s report is all about intelligence.
Advertising network Chitika released a study that looked at each state’s percentage ownership of iPhones and compared it to the percentage of college graduates. Alaska (65.5%), Montana (60.1%) and Vermont (59.4%) came in with the highest percentages while Delaware (42.2%), Iowa (42.1%), and New Mexico (40.5%) have the lowest percentages.
I am not going to refute the study, but I do have some issues. First off, they arrived with the percentage of iPhone ownership from impressions accessed via Chitika’s Cidewalk mobile ad platform from December 25, 2014 through December 31, 2014, which doesn’t necessarily correlate to actual ownership. Furthermore, they never tell us the percentage of college graduates by state. They just list the iPhone percentages.
Chitika also found that there is a correlation to higher incomes, which isn’t a surprise since college graduates are more likely to make more money.
Now I am not going to say that Android users are dumb, but I will say that there are a number of Android handsets available for much cheaper than iPhones. With that said, the fact that there is a correlation to incomes means that people with lower incomes are likely to buy the cheaper handsets, thus skewing things a bit.
I am a college graduate and I own an Android phone. I am also a technology enthusiast and consider myself a power user. Power users prefer something like Android, while simplistic users prefer something like the iPhone. Why doesn’t simplistic translate to dumb?
source: Chikita
Come comment on this article: If you own an Android phone, you’re dumb says report
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