Quick, imagine the typical Under Armour customer. Go ahead, I'll wait. Now imagine which phone he or she brings with them to the gym. Are you imagining an HTC One M8? No? Well both companies would probably like you to, at least after their joint announcement at CES. HTC has joined up with the well-known clothing brand for a cross-promotional program centered on Under Armour Connected Fitness, a health tracking service that's comparable to Nike Plus and other competitors.
HTC And Under Armour Team Up For 'Record' Connected Fitness App And Future Products was written by the awesome team at Android Police.
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