Google Cardboard is one of the lesser-known offerings in Google’s vast portfolio of services, but as virtual reality continues making inroads into the mainstream zeitgeist, Cardboard has a good chance at becoming a mainstay.
For the uninitiated, Cardboard is an austere approach at virtual reality, using various cardboard goggle apparatuses, an Android phone, and the Cardboard software. Now, the Amsterdam Fashion Institute has launched a virtual reality fashion concept store on the Cardboard platform.
This might sound silly to some, but the store’s manager, Rosiane Kuijper, feels differently:
“Many fashion brands have been exploring virtual reality to build a bridge between the digital and the physical…. The millennial generation seeks post-digital experiences, so omnichannel as a strategy is growing. A tour of byAMFI in virtual reality is an innovative step in the right direction.”
Fashion brands like being at the forefront of technological innovation, so perhaps AMFI stands to attract a few more adherents to its brand by offering virtual store tours on Cardboard.
Source: ArtsThread
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